[UPDATED JANUARY 3, 2008]
Hello! I'm Jay Zallme, the founder and webmaster of UndiesDrawer.com, the essential men's underwear blog. Thanks for taking the time to check out how to advertise on UndiesDrawer. I routinely update this post as needed to match our current statistics, rates, and advertising opportunities.
UndiesDrawer.com has thousands of loyal readers who, from our research, read every day or every other day and we are currently receiving about 3,000 unique visitors per day. For the year 2007, we have over 1 million unique visitors to the site. We have quickly become the "must read" site for those in the men's underwear industry, and we work hard to stay on top of the latest news and information in our industry. Together, all of our visitors view over 150,000 pages a month, and every single page displays all of our ads and other sidebar items. We love our users, and we even created a forum for them called the UndiesDrawer Forums, which currently has about 1800 members, and a Yahoo users group called UndiesDrawerUsers, which currently has about 400 members. We also have a solid group of users who follow us by tracking our RSS feed, available through Feedburner and Feedblitz, who total around 600.
From our surveys, the bulk of our users are men between the ages of 20 and 50, and their marital status and sexual preferences are varied with about 50% of them being gay (split right down the middle between committed in a relationship vs. single), 30% being straight (two-thirds of those are married), and the remaining considering themselves bisexual. They come from
from all over the world, but the most recent data reflects that about 56% of the users are based in the US and Canada, while the next largest population are from the UK and European countries, who combine for a total of about 27% of our users. We have quite a following in France, Italy, Brazil, Australia, and Mexico. Our users tend to be interested in fitness, fashion and the gay lifestyle, and they tend to be ripe shoppers, looking for something new and interesting to buy. Their top 4 reasons for coming to the site are, in order (they could give more than one answer):
- Photos of men in underwear (74%),
- Links to underwear sites (65%),
- Reviews of underwear items (43%)
- Updates on sales and discounts (37%).
e-mail and IM relationships with many of our site's users, and we also keep in close contact with advertisers on the site and other members of the underwear retail and manufacturing community.
Ads that do well usually compliment the content of the site. Anything related to
hot clothes, underwear, jewelry, sex toys, erotica, fetish gear etc. all do very well.
We offer both banner ads and Blogads as the primary means of advertising on our site. I personally manage the banner advertisements, and Blogads, the premier advertising
company for blogs of all content, runs their system independently. One difference between the two formats is that we receive all income from the banner ads, while Blogad keeps about 1/3 of all advertising revenues that pass through their system.
Please email me directly at jayzallme (at) undiesdrawer.com if you are interested in running a banner ad. If you need any help at all placing your ads with Blogads, just email me at jayzallme (at) undiesdrawer.com , and I can walk you through
it, help you create your ad, etc. I'm also available by IM to "jayzallme" on AIM and Yahoo or "firstname.lastname@example.org" on MSN.
"TOP UNDIES" BLOGADS -- TOP LEFT
Click Here to go directly to the area to create your ad.
This space is is the most expensive adspace on our blog due to its location on the blog as the first spot that users see when they visit
the site, with ads rotating randomly on a daily basis. We have the ability to limit this space for capacity -- right now it's limited to 5 ads at a time. New ads are placed in queue to jump in as soon as the running ads expire. This is prime real estate on UndiesDrawer, so it's well worth the money.
"OUR SPONSORS" BANNER ADS -- TOP RIGHT
For general placement of a banner ad on UndiesDrawer, we offer either a flat rate or a CPM (cost per thousand) approach, which is the standard ad rate
system for most sites on the Internet that offer banner advertising.
With CPM, you set a base rate for how much you will pay per thousand
visits to UndiesDrawer, and each month, your invoice is based on a
calculation of the rate multiplied by the number of thousands of hits
UndiesDrawer received the prior month. UndiesDrawer is unique in that we let YOU choose your CPM instead of just giving you a rate sheet -- this allows room for the little guys and the big guys to all participate in the program depending on their individual budget. Whether you got flat rate or CPM, we're willing to work with you.
For example on CPM pricing, if your rate was
$1 per thousand and our monthly unique visits was 90,000, your monthly
banner ad would cost $90 ($1 x 90). Similarly, if you set your rate at $2 per thousand and monthly unique visitors was 90,000, your monthly banner ad would cost $180 ($2 x 90). CPM allows pricing for ads to move with the increase or decrease in
traffic for a site, which is both good for the site owner and good for
the advertiser. If our traffic goes down, you pay less. This gives us
an incentive to increase my traffic, which in turns, gives your banner
ad more exposure.
Your placement in the banner listing under Our Sponsors is based on the total monthly rate your choose, whether flat or CPM. The higher your monthly rate, the higher you will be on the site. So, for example, someone who sets their rate at $2 CPM (totaling $180 at 90,000 uniques) will be higher on the site than someone who sets their rate at $1.50 or $1 per month, but falling under someone who sets a flat rate of $200 per month. This allows for natural placement based on what you're willing to pay for your banner.
Each month, on the 1st of each month, we will send you a Paypal invoice
based on your monthly cost, and if you're CPM, you'll be able to see our prior month's unique visits. Payment is due by the 5th of each month. The UndiesDrawer monthly uniques calculation
will be based on the tracking software of our choice, and right now we get our numbers from Google Analytics. We hope to implement some backend system you can login to
and see the number of visits and clickthroughs your ad receives, but we're not quite there yet. Until then, upon request, we will give you a
screenshot from our tracking program so you can see my visits totals.
To get started under the right-side banner program, simply email me at jayzallme (at) undiesdrawer.com, send us a banner no wider than 150 pixels wide, and tell me at CPM or flat rate you would like to start. If you need our latest monthly unique visitors count to help in your calculations, I can give you that information upon request. Also, if you start in the middle of a month, we will prorate your invoice for that month, and your first full invoice will be sent the 1st day of the next month.
"EYE CANDY" BLOGADS --MIDDLE RIGHT
Click Here to go directly to the area to create your ad.
This space is is the most economical adspace of my blog and we try to
keep it very affordable and much lower than the other graphical ad spaces on our site. The ads that
do the best are ones where the graphic changes often (Once your
purchase a space you can change the ad as often as you like.)
You may have noticed that we currently have 2 different "sponsored posts", meaning ads in the middle of the post column. These are very special and require individual discussion to create an arrangement we're both willing to accept, since they intrude on the space the site users are reading. To discuss a sponsored post, please email me at jayzallme (at) undiesdrawer.com.
UNDIESDRAWER FORUMS SPONSORSHIP
We only allow one advertiser on the UndiesDrawer forums, so it is an exclusive spot. Email me for inquiries.
We are always open to doing product reviews of items if you send free samples. If you really want to get on my good side, send me something in blue briefs to review. If you desire to ship samples for review, please email me at jayzallme (at) undiesdrawer.com so we can figure out which writer would best fit your needs and get your size and shipping information. If you ship samples to review, we reference your site as the source of the reviewed product, and we will always link to the product on your website. Also, we have a "What We're Wearing" area that allows us to daily update what underwear we're wearing, and if you send us the samples, when we wear those samples on a daily basis, we'll link to your site in the "What We're Wearing" area.