It seems that yesterday UndiesDrawer.com was not the only place online that was discussing Underoos and printed underwear styles for men. DallasNews.com writer Paige Phelps published an article, "Forget commando: men's underwear covering the free market" in which she talks about the rising popularity of "novelty underwear."
I have mentioned before that I too own a few pairs of "action hero" undies and I am not afraid to admit it! Not only are they a lot of fun to wear but they are pretty darn comfortable.
They also have gotten me some attention in the weirdest places from people from all walks of life. Even guys in the locker room have been checking out my undies. Few have even approached me and asked me where I got mine.
"My wife would bust a gut laughing if I came home from work wearing Captain America 'ginch*'...where do I get some?"
It seems that the Y-front, bikinis, wild prints and Underoos style underwear has made a huge comeback in contributing to a $1.1 billion men's knit-underwear market. (Knit underwear excludes the traditional boxer)
John Sievers, co-owner of International Jock, calls it an 'explosion' in his business in the last 3 years that has doubled his revenues.
In looking further on this topic I came across an article on the New York Times web site that opens up about Steven Lein from Portland Oregon. Last year he got the idea to open a specialty store that would offer only novel or little-known brands of men's underwear. Outperforming his projections, it only took his store 30 days to become profitable. Lein points out that he did not open on Gay Street USA but rather Main Street USA.
I am not really sure what that means or has to do with it. Of course underwear can be an extension of your sexuality but I don't see how one's sexual orientation affects the matter. It seems that Michael Macko, the men's fashion director at Saks agrees with me. It is about feeling sexy straight or gay. He says, "It's absolutely not a gay thing. Straight guys want to be sexy too."
So here is a challenge for you. If you don't have a pair of undies in your drawer that are either a wild color, have a "nutty" print on them (I stole that pun from Paige, she is probably still giggling about it) or fall into the Underoos category, get out there and get yourself a pair see how good you feel in them. The Superman briefs and the Undertoys superhero trunk briefs shown here are both available from Dugg, an Australian, based men's underwear company.
It doesn't matter how old you are or what you do for a living, get yourself a pair. "You are only as old as your underwear!"
* Canadian slang for briefs.