Another innovation in men's underwear fabric is right around the corner.
10percent.com is now taking pre-orders for the new Liquid Cotton Collection from 2(x)ist. Pre-orders will begin shipping in July.
The product of a partnership between 2(x)ist and Dow, DOW XLA™ fiber, a olefin-based stretch fiber, is the "liquid cotton" in 2(x)ist's new Liquid Cotton Collection.
Cut to accentuate a man’s body shape, the 2(x)ist Liquid Cotton Collection is made of soft, lightweight stretch material made to perfectly fit the body with shape retention and recovery without any synthetic feel.
"In addition to being fashionable, this line of underwear will be easy to care for with machine wash and tumble-dry and bleach resistance, so the apparel maintains its shape over time,” said Jason Scarlatti, 2(x)ist creative director.
Made from 92% cotton and 8% XLA, the Liquid Cotton Collection will be available in long johns, trunks, square cuts briefs, no-show briefs, v-neck t-shirts, tanks and even a hoodie!
































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