I don't think anyone can deny that aussieBum gets high marks in the area of photography and video work. Their models are ripped and shapely in all the right places, as well as athletic and so Aussie. Men's underwear shoppers have several internal motivators when buying fashion men's underwear and swimwear -- to look fit, to show off their package, to just look sexy -- and the aussieBum photographers do an exceptional job of capturing all those motivators in their photographs.
Today, I visited the aussieBum site to get a photo of the Super Series Ability briefs for the What We're Wearing sidebar item, and the front page photo simply captured me. This photo below of their new Shine swimwear in blue captured all 3 motivators for me -- fit, package, and sexy -- in one shot. Honestly, this photo is everything I want to be, which makes it great marketing. And as you know, I'm a sucker for the color blue. I just wanted to pass on this photo for you. Be sure to visit aussieBum for more.
































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