A few days ago an UndiesDrawer.com reader brought our attention to a brand new line of swimwear available. He noticed this new brand in his local commuter newspaper publication on his way to work; so a big thanks to Martijn for giving us the inside scoop!
Of course I could not let the opportunity pass by to discover more about a new line of swimwear out there, so I hit up the website [2EROS.com] and dropped the designer a line. Here is what I discovered.
Who is 2EROS?
Jason Hoeung, the designer and owner of the 2EROS brand, dropped me a line back expressing his passion for the male swimwear industry and what his vision is in what he wants to bring to the market and the choices he wants to give men.
While Jason's own background has been in the graphic, print design and branding industry, his family has been involved in the Australian textile industry for some time and continues to maintain a market presence.
After looking at the collection Jason has launched it is clear that he does have an eye of that perfect fit, while paying attention to design, colour and cut.
What is 2EROS?
2EROS just launched within the past couple of weeks, with a range of simply designed yet a quality piece that is manufactured in Australia.
2EROS is a line that prides itself on designing pieces for men that demand fashionable swimwear but does not want a sport brand or a surf brand, just a simple fashionable swimsuit that commands attention.
Jason dreams of taking his label world wide to deliver high quality pieces to all men out there looking to not only look good but make a statement at the same time.
What does 2EROS mean?
As Jason explained it to me 2EROS can be looked at and read in 2 ways; 'ZEROS' and 'To Eros'.
As you can see from his logo the 2 connecting 'zeroes' "represent" our assets. Simple idea, I like that!
Secondly, Jason relates to Eros the god of love, also known as Cupid, who is known to have the perfect body and is known to promote love and affection.
I encourage you to hop on over to 2EROS.com and take a look for yourself at the entire line. Here is just a quick preview...
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