B*boy Underwear Joins the Scene

While we're sad to see some beloved underwear brands retire, we're happy to hear that new ones seem to always pop up in their place. Underwear blog boxers-or-briefs.com reports that William Baker, Kylie Minogue's long-time creative director and stylist has recently launched B*boy Underwear, a stylish and visibly beautiful website offering an eclectic range of underwear and swimwear for men.

It's hard to tell which are hotter - the human models or their cartoon counterparts on B*boy Underwear's web site. B*boy offers boxers, mini briefs, jocks and more.

Comments

[Michelle]

It's great to see another Brit designer underwear brand appearing on the market. We seem to have been very slow at catching up with the rest of the world but hopefully the B*Boy range will show the rest of the world we're just as good as them!