Ginch Gonch Aquired by New Equity Capital

New Equity Capital, the Montreal based equity funding corporation founded by Herschel Segal and Josh Ronn, announced today they have acquired the Vancouver based apparel company, Ginch Gonch, and have moved its headquarters to Montreal.  Naomi Ronn is Ginch Gonch's new President and CEO.  Jason Sutherland, founder of the four-year-old brand popular for its bold and youthful designs, will remain as Ginch Gonch's Creative Director.

"Ginch Gonch is an innovative brand with a devoted niche following that we aim to launch to the next level," said Herschel Segal at this afternoon's announcement.  He believes the so-called fun-derwear industry (men's underwear briefs featuring playful designs) - of which Ginch Gonch dominates - is ripe for mainstream appeal.   "The demand is there," continued Segal.  "Ginch Gonch merely needed the capital and expertise of proven fashion techniques." 

Josh Ronn, Segal's partner at New Equity Capital, agrees.   "We specifically seek to support entrepreneurs who demonstrate ambition, know-how, and patience in growing their businesses.  Jason Sutherland, and his Ginch Gonch brand, is in perfect alignment with our criteria."

Jason Sutherland founded Ginch Gonch in the summer of 2003 with its debut collections Weiner Eaters (featuring colorful hotdogs-in-buns designs), Jolly Cocks (playful roosters) and Crotch Rockets (motorcycles).  With its protest against boring white underwear and its "Live like a Kid" motto, Ginch Gonch quickly grew into one of the hottest premium underwear brands worldwide.

"Ginch Gonch has always been about having fun," said Jason Sutherland from his new office headquarters in Montreal.  "New Equity Capital and its leaders are committed to continuing Ginch Gonch's edge while also improving on its already top-notch construction."

Ginch Gonch will unveil its fall 2008 men's underwear collection, Load'n  Dump'n, featuring dump trucks, at this summer's Project Convention in Las Vegas and at Lyon in Paris.  The company will also re-launch its women's and children's lines; and re-issue past design favorites as part of Ginch Gonch's expanded active wear collection.