New underwear find: BEAST from Icebreaker

Tonight, while scouring the Web to bring you underwear news,  I discovered the new BEAST line of men's underwear from Oregon-based clothing company Icebreaker.

Icebreaker is promoting the BEAST line as "lightweight, sustainably-produced" men's underwear that is both "sexy" and "green" at the same time.  This "premium" line of men's underwear is make of "sleek, luxurious, performance-oriented" pure merino wool sourced from the Southern Alps of New Zealand.  They also say this underwear is "ultra-soft, breathable and non-itchy."  Here's a view of the briefs below.

There are so many adjectives attached to these undies (need a few more?  They're also "high performance, ecologically sound and sexy as hell"), I'm now interested in trying them, so I'm going to try to hunt some down (get it?) The BEAST line comes in briefs, boxer, and t-shirts, both v-neck and crew.

Visit the Icebreaker website to purchase the BEAST line or to check out any of their other men's underwear products.

Comments

[Billy]

wow $35 to $45 for chonies

[ben]

Um...it may be 'green', but merino wool is collected from sheep that have to undergo mulesing- The removal of strips of skin from the sheep. From wikipedia: "While the lamb is under restraint (typically in a marking cradle), the wrinkled skin in the animal's breech (rump area) is cut away from the perianal region down to the top of the hindlimbs"

Yeah, not very cool. And they charge way too much.

http://en.wikipedia.org/wiki/Merino

[chris]

from their website:
We have developed deep relationships with these farmers, who are required to meet five basic animal welfare requirements:

• freedom from thirst and hunger
• provision of appropriate comfort and shelter
• prevention of (or rapid diagnosis and  
   treatment of) injury, disease or parasite
   infestation
• freedom from distress
• the ability to display normal patterns of
   behaviour.

All our merino fibre is sourced from sheep that have not been mulesed, this includes the traditional surgical method and the clips method. Mulesing removes strips of skin around the tail to prevent flystrike.

[ben]

I stand corrected. Their ethics policy matches their great eco-policy.

Still way too expensive.