Our friends at Ginch Gonch passed us news and photos of the latest release from their newly-revived company. Ginch Gonch went through some hard times and were bought out and relaunched in the past several months. Even the website isn't completely back online yet.
As you probably know, earlier this year, New Equity Capital, based in Montreal, acquired Ginch Gonch. Naomi Ronn is Ginch Gonch’s new President and CEO, but Jason Sutherland, who founded Ginch Gonch and is the man who made the Ginch Gonch name, is still on board and producing more great underwear. We have one faithful reader who got really screwed in the transition and who has been keeping us updated with his attempts to get his pre-buyout order filled, but that's another story for another day. I'm trusting the people at Ginch Gonch will get that one completely fixed with no excuses.
This newest line, the first to be launched from the new and improved Ginch Gonch, is called Load'N and Dump'N. Made from a breathable 95% cotton/5% Lycra fabric that has body-conforming traits, the Load’N & Dump’N line features a combination of vintage turn-of-the-century yellow dumpsters, diggers, and hauler trucks on briefs featuring primary (blue, red, and green) accent colors. This underwear line has a 1-1/4 inch microfiber elastic logo waistband with a plush underside for maximum comfort and gives the collection a sporty, contemporary look.
In addition to Load’N & Dump’N, Ginch Gonch will re-issue past favorites - including the Crotch Rockets, Weiner Eaters, and the Fire Trucks (one of my favorites) – in time for the holidays. Also, Ginch Gonch will also soon be introducing matching long john pajama bottoms, cotton hoodies, and socks for all sizes and ages.
More photos from the Load'N & Dump'N line are available after the jump, including one that will really connect with the piss enthusiasts out there reading UndiesDrawer. Click through to see the images Ginch Gonch sent us to promote this new men's underwear line, and each is clickable to get a larger version.




































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