SYDNEY, AUSTRALIA: Immediately improving how men can look and feel on a daily basis, men’s underwear brand Equmen introduces a state-of-the-art garment that delivers body-optimizing and health benefits: the Core Precision Undershirt.
For special occasions when men need to make a confident impression – job interview, wedding, date, prom or reunion -- Equmen’s cutting-edge range of tanks, tees and long-sleeves incorporates the style elements of the classic undershirt with the physiological science of advanced sportswear to comfortably deliver structure, support and slimming benefits.
This is the ultimate undergarment for the modern man.
“Men are under more pressure than ever before – socially and in the challenging job market -- to look their best,” says Equmen Managing Director Gavin Jones.
“Equmen’s new compression garments have been developed to help men perform at their peak on a daily basis. Slip one of our undershirts on and you feel instantly sharper and sleeker – ready to conquer.”
Equmen married the health insights of physical therapists with the technical expertise of leading athletic garment engineers to create its proprietary Helix-Mapping System: combining the cross-hatch taping technique physical therapists use to improve postural alignment with the core muscle support from next generation fabrics.
“Good posture and a strong core are key to feeling one’s best,” says physical therapist Marnie Douglas.
“Maintaining correct form can help to decrease back pain, increase oxygen flow, and maximize energy levels – even for the man who spends his entire day at an office desk.
Equmen has effectively built this support into daily wear garments.”
An added bonus? By aligning the body, the Core Precision Undershirts augment what should stand out and diminish what shouldn’t.
The result is a stronger, more streamlined form and better-fitting clothes.
With a seamless, second skin construction, they fit invisibly beneath clothing for a more tailored look.
For more information or to purchase the Core Precision Undershirt, please visit www.equmen.com.
About the Company
Founded in April 2007, Equmen is a Sydney-based company specialising in high-performance men’s undergarments and accessories.
Equmen products are sold online at www.equmen.com and select department stores and specialty retailers in the US, Canada, the UK, South Africa and Australia.
We will be anxiously waiting for the release of their underwear this July!
Based on what you said is true. “Men are under more pressure than ever before – socially and in the challenging job market -- to look their best,”very interesting.i love those undershirts Great post!
-altheya-
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