Calvin Klein Underwear released results of a survey this last week in which they asked underwear questions to 600 men and 400 women. There's not much information in the press release about the demographics of these 1000 underwear fashion respondents, but I figured I'd break down a few of the survey's findings about underwear and those who love to wear it:
- Average number of pairs of men's underwear bought each years was more than 8 pairs
- 70% of those polled say that underwear is an extension of their personality
- 80% of those in the surveyed say their underwear can make them feel more confident
- 75% of men say they have never been caught in embarrassing underwear
- More than half of those surveyed said Calvin Klein is their favorite underwear brand
- 90% say value is an important consideration in buying underwear
- 81% say they typically buy their underwear in multipacks
- Boxer briefs were the most popular style of underwear
- Male celebrity the women were most interested in catching in mens underwear was Matthew McConaughey
- Multicolored or patterned underwear was the top color pick for men's underwear
Now you know, and knowing is half the battle. Thanks for CK for taking the time to do this research and pass it out.
Right now, Calvin Klein Underwear is on sale 25% off as part of their semi-annual sale at all of your favorite men's underwear retailers, including Skiviez, International Jock, Undergear, Freshpair, MalestromOnline, MensUnderwearStore and plenty of others.
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Posted by: Merle Shamblin | September 30, 2009 at 12:30 PM