He’s done it again. Jason Sutherland, one of the forces behind the creation of the Ginch Gonch men’s underwear line, has put his creative juices into a sour sounding brand name that is more fun than attending a religious revival meeting on speed. (I don’t even know what that means.)
Sutherland, who founded Ginch Gonch in 2003, has created his newest men’s underwear brand with the idea that men should live life to the fullest to “grab it by the balls.”
Okay, that being said and acknowledging that it’s good to have an overall philosophy guiding your creative side, what about the latest from Sutherland’s fertile imagination? Here’s the skinny on the Piss & Vinegar undies.
They are composed of a breathable stretch fabric (94% Su Pima cotton/6% Lycra) that conforms to the body, enhancing and celebrating your natural shape. The intial offering under the Piss & Vinegar banner is the “I Love” line. Of course if Sutherland is anything, he’s controversial and so he is with his latest in men’s underwear.
You see, he’s offering ‘I Love Jesus’ and ‘I Love Buddha’ men’s undies That’s right. They come in brief, boxer brief, low-rise brief, and the all so appropriate jock strap.Each style has the logo emblazoned on a waistband that’s 1 ¼ inches wide.
Sutherland comments on his choice of religious subject matter saying, “We chose to introduce the ‘I Love…’ with Jesus and Buddha because whether you subscribe to their doctrines or not, there is no denying that each man became an icon by living his life to the fullest and living it from the heart.” (I can’t argue with those statements.)
The underwear master added, “The other men’s
briefs we are introducing in Piss & Vinegar’s ‘I Love’ collection
are the ‘I Love Boys’ and ‘I Love Girls’ briefs.” He observed, “When living
life with Piss & Vinegar, it doesn’t matter who you love, only that
you love with everything you’ve got.”
So, who do you “got” it for? These undies are not subtle and they are
not run of the mill. You can check them out at the Piss & Vinegar website
soon. This link will take you to the site, but it’s not quite all-together yet.
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