The aussieBum company, makers of men's underwear, has created a new line of men's undies that is made from eco-friendly banana fibre. The underwear is 27% banana fibre, 64% cotton and nine percent lycra.
What's the "appeal" of underwear made from banana fibre? Along with being an ecologically friendly way to go, it's lightweight, offers good absorption of moisture and creates a fine lustrous finish.
Aussiebum founder Sean Ashby said, "We are truly proud of our contribution to the development of this fabric. It's exciting and once again delivers Australia to the doorstep of the world!"
The development was partly in response to consumers and their desire to see environmentally friendly products. If people can have comfort, style and save the planet, then it becomes a win, win, win situation for all, including the manufacturer.
AussieBum is the same company that brought you Wonderjock technology, which now goes under the name Boosterjock. The Boosterjock is a technical device that aussieBum added to its men's swimwear that enhanced the male member after a guy exited from cold water.
As men know, and as was revealed in a Seinfeld episode many years ago by George Costanza, when a guy spends anytime in cold water there is "shrinkage" when he exits from the liquid state and exposes himself to the air. Temporary though it may be, the male member is definitely at a disadvantage after being surrounded by cold water. AussieBum addressed that situation with its then new technology.
AussieBum was started in 2001 as an online company by the then unemployed Ashby. Ashby first started making swimwear for men but soon expanded into the underwear game where he focused on using unique materials. AussieBum is an online company only.
Check out the first ever use of banana fibre in men's underwear.
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