@ Calvin Klei
n: Already world-renowned, this organization has officially taken over (most of) the world. The company marked it's 15-store addition into China's rapidly-growing luxury market with a star-studded runway show in Shanghai last week.
Front-row guests, including Calvin Klein X frontmen Fernanado Verdasco, Hidetoshi Nakata and Kellan Lutz, spectated over 70 supermodels and celebs of International origins strutting a multitude of Calvin brands, including undies. The celebration included an afterparty hosted by Nakata (at the fashion show, right).
Didn't make it too Far East? Never fear. The company has similarly exciting news spreading across every continent. Calvin Klein X has expanded to NEW styles of
global-inspired undies that speak "sexy" in any tongue. The X Global Trunk has premiered now in 13 countries, including USA, Sweden, Greece, Germany and even Japan. Each trunk features it's own stylishly colored logo waistband, along with the silky modal stretch and strength. All the characteristics that make Calvin Klein X the most groundbreaking innovation in American underwear. Available NOW at cku.com.
Still vexed over missing the Shanghai show's fervent display of undies models, posing atop the crowd? Here's to your viewing pleasure.
Hidetoshi photo courtesy of Getty Images; Fernando Verdasco photo courtesy of gototennisblog.com; all other images at cku.com
It would be interesting to know how CK manage to sell premium priced underwear in China.
A simple internet search finds so much "Calvin Klein" underwear available to purchase from China at very cheap prices that one would think the "prestige" of the brand would be diluted in China.
In the same way as most people sneer at people wearing the classic checked "Burberry" scarf!
Posted by: Rob | April 27, 2010 at 08:35 PM