Friday Night: The West Coast was alight with dancing, 9 fabulous male underwear models and San Francisco hot spot Trigger. Excitement of the newly-innovated 1st Gear Men's Underwear line had officially hit the land of dirty beats during this weekend's show, hosting a house worth of diversified bodies who 's mission is to prove, initially, that any man can be sexy in underwear regardless of physical shape.
Named to get underwear fans going, 1st Gear Underwear collection was launched by undies hunk Lan Tram, who targets his funky, graphic athletic pieces (from a Baseball series to Sexy Jocks) to compete alongside already major (and pricey) underwear brands. Most of this collection is priced under $20, designed with inspiring butt logos like "Ok to Stare!" and colorful Zodiac trunks.
With a focus on clean, essential undies laced with as much stamina as you are, 1st Gear Underwear is bound to become a favorite of men who are craving "more".
ABOVE: HOT NIGHTS Lan Tram (left, wearing yellow) and 1st Gear models at Trigger, San Francisco
As Tran told New York's Examiner, "1st Gear [undies] are perfect anywhere". Receive 20% off orders for May! Check out the collection plus a heat-inducing selection of photos at 1st Gear Online.
Left to right: The Zodiac Collection and Soccer Jock 3, available with or without back text.
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