It's official: 2(x)ist is slowly entering the controversial realm held by Calvin Klein.
The cutting-edge undies company we all know and love chose underwear model Andre Ziehe to bring new life (and body) to the company's shadowy new undies line, Sliq with an interesting look and media-fueled ad campaign. Designed with a new, low key-chic waistband and a fit that hugs the physique, this supersleek collection of Mens thongs, trunks and briefs is optimistically featured at a season where Men's underwear sales are on the up and up.
Artfully poised in a teeny-tiny Sliq thong, the leanly chiseled Brazilian set already set forth quite a buzz. Major male publications including Men's Health and Details have nixed the cheek-baring thong ad, replacing it with the conservative frontal shots for their Summer issues.
Upon careful review of these pics and gleeful video, do you see anything wrong??





























I really think it's disgraceful that these magazines have turned down the ad. Finally, there's a male underwear producer who dares to put a funky style in an ad - an it gets rejected!? I mean, a similar ad featuring women's underwear would never have been rejected. It's a downright an overly conservative and narrow-minded decision if you ask me.
But good for 2xist, though, seems like they're getting all the attention they could wish for this way :)
Posted by: Jay | May 26, 2010 at 09:11 AM