Calvin Klein Underwear have just announced their new range of men’s underwear, called X Elements. These tight fitting trunks come in 6 color variations, but really they represent the four elements once thought to be the basis of all life, namely Earth, Fire, Water, and Air. And if you’ve ever had a problem picking the right color for your underwear, you can now choose on the basis of which of the above mentioned elements rules your astrological sign. Just a thought.
Anyway, these trunks are so sexy, mainly because they feature a body-defining fit. They’re made of smooth, ultra-soft microfiber, which is both lightweight and breathable. They also feature a contour pouch, and contain just a hint of Elastan to help them retain their shape. Their innovative waistband features, both a signature logo outer band and element name inner band, as well as an embossed X patch with logo overlay at center front. X definitely marks the spot on these!
CKU have also launched an interesting campaign to go with their new men’s underwear releases, aptly named X Marks the World. In a nutshell, they want you to send them a video in which you describe why you love your Calvins. And even if you’re not planning on submitting a video of yourself, you can still visit the website and see the ones that are already on there. Pretty hot stuff and definitely worth a look!
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