I’m sure at least some of you remember the mid 1990s Calvin Klein Underwear ads featuring Marky Mark. They were, and are still considered some of the hottest underwear ads. And now, Mark Wahlberg has just signed with the underwear maker PRVCY. Does this mean that the now 40 year old actor will strip down to his undies in front of the camera lens again?
Apparently PRVCY picked Marky Mark for this because of, as they put it, “his amazing record of boosting the Calvin Klein brand," while they now expect his "powerhouse image to do the same for PRVCY." So I guess the answer to the above question is, Yes.
Mark Wahlberg will first promote the PRVCY denim line, and then expand into all men's apparel, which also includes underwear. Though a company source has said that he will be more of a brand ambassador than a model. As part of this new role he will make a surprise appearance at the PRVCY booth at this week’s Magic Marketplace fashion convention in Las Vegas.
Well, we’ll see how that turns out. But for now, here’s an original CK commercial feature Mark Wahlberg.