Hello! I'm Jay Z, the founder and webmaster of UndiesDrawer.com, the essential men's underwear blog. Thanks for taking the time to check out how to advertise on UndiesDrawer. I routinely update this post as needed to match our current statistics, rates, and advertising opportunities.
- ABOUT UNDIESDRAWER
- LEFT COLUMN BANNER ADS
- RIGHT COLUMN BANNER ADS
- "EYE CANDY" BLOGADS --MIDDLE RIGHT
- SPONSORED POSTS
- UNDIESDRAWER FORUMS SPONSORSHIP
- PRODUCT REVIEWS
ABOUT UNDIESDRAWER
UndiesDrawer.com, now 4 years old, has tens of thousands of loyal readers who visit the site regularly. We have become the "must read" site for those in the men's underwear industry, and we work hard to stay on top of the latest news and information in our industry. Every month, tens of thousands of unique visitors visit UndiesDrawer, and since every single page displays all of our ads and other sidebar items, every visitor sees those ads. We also host the UndiesDrawer Forums, which has several thousand members, and we also have a Yahoo users group (the predecessor of the forums) called UndiesDrawerUsers that has a few hundred members. We also have several hundred readers who follow us by tracking our RSS feed, available through Feedburner and Feedblitz. If you are interested in knowing our latest numbers, please email me at jayzallme (at) undiesdrawer.com
From our surveys, the bulk of our users are men between the ages of 20 and 50, and their marital status and sexual preferences are varied with about 50% of them being gay (split right down the middle between committed in a relationship vs. single), 30% being straight (two-thirds of those are married), and the remaining considering themselves bisexual. They come from from all over the world, but the most recent data reflects that about half of the users are based in the US and Canada, while the next largest population are from the UK and European countries, who combine for a total of about 25% of our users. We have quite a following in France, Italy, Brazil, Australia, and Mexico. Our users tend to be interested in fitness, fashion and the gay lifestyle, and they tend to be ripe shoppers, looking for something new and interesting to buy.
We have e-mail and IM relationships with many of our site's users, and we also keep in close contact with advertisers on the site and other members of the underwear retail and manufacturing community.
Ads that do well usually compliment the content of the site. Anything related to hot clothes, underwear, jewelry, sex toys, erotica, fetish gear etc. all do very well.
We offer banner ads, Blogads, sponsored posts, and reviews as the primary means of promoting your porducts on our site. I personally manage the banner advertisements, and Blogads, the premier advertising company for blogs of all content, runs their system independently. One difference between the two formats is that we receive all income from the banner ads, while Blogads keeps about 1/3 of all advertising revenues that pass through their system.
Please email me directly at jayzallme (at) undiesdrawer.com if you are interested in running a banner ad. If you need any help at all placing your ads with Blogads, just email me at jayzallme (at) undiesdrawer.com, and I can walk you through it, help you create your ad, etc. I'm also available by IM to "jayzallme" on AIM and Yahoo or "jayzallme@hotmail.com" on MSN.
LEFT COLUMN BANNER ADS
The top banner in the left column of the site is the most expensive ad space on our site. Blogads rotate underneath the top banner
ad, but the top ad stays put at the 1st slot. I manage the top left banner directly. To inquire about the top left banner, simply email me at jayzallme (at) undiesdrawer.com
Click Here to go directly to the area to create a Blogad that will rotate under the top banner.
This is prime real estate on UndiesDrawer, so it's well worth the money.
We've also opened up space under the "What We're Wearing" sidebar item in the left column for banner ads. This space will be managed like the banner ad system on the right column of UndiesDrawer, so keep reading below for an understanding of the Right Column Banner Ads area, keeping in mind that we're doing the same thing on the left, just slightly lower on the page.
RIGHT COLUMN BANNER ADS
For general placement of a banner ad in the right column of UndiesDrawer, we offer either a flat rate or a CPM (cost per thousand) approach.
With CPM, you set a base rate for how much you will pay per thousand
visits to UndiesDrawer, and each month, your invoice is based on a
calculation of the rate multiplied by the number of thousands of hits
UndiesDrawer received the prior month. UndiesDrawer is unique in that we let YOU choose your CPM instead of just giving you a rate sheet -- this allows room for the little guys and the big guys to all participate in the program depending on their individual budget. Whether you got flat rate or CPM, we're willing to work with you.
For example on CPM pricing, if your rate was $1 per thousand and our monthly unique visits was 90,000, your monthly banner ad would cost $90 ($1 x 90). Similarly, if you set your rate at $2 per thousand and monthly unique visitors was 90,000, your monthly banner ad would cost $180 ($2 x 90). CPM allows pricing for ads to move with the increase or decrease in traffic for a site, which is both good for the site owner and good for the advertiser. If our traffic goes down, you pay less. This gives us an incentive to increase my traffic, which in turns, gives your banner ad more exposure.
Your placement in the banner listing in the right column of UndiesDrawer is based on the total monthly rate your choose, whether flat or CPM. The higher your monthly rate, the higher you will be in the right column. So, for example, someone who sets their rate at $2 CPM (totaling $180 at 90,000 uniques) will be higher on the site than someone who sets their rate at $1.50 or $1 per month, but falling under someone who sets a flat rate of $200 per month. This allows for natural placement based on what you're willing to pay for your banner. We also will occasionally grant priority on placement of banner ads in the lineup based on multimonth agreements and advance payment.
Each month, on the 1st of each month, we will send you a Paypal invoice based on your monthly cost, and if you're CPM, you'll be able to see our prior month's unique visits. Payment is due by the 5th of each month. The UndiesDrawer monthly uniques calculation will be based on the tracking software of our choice, and right now we get our numbers from Google Analytics. Upon request, we will give you a screenshot from our tracking program so you can see my visits totals.
To get started under the right-side banner program, simply email me at jayzallme (at) undiesdrawer.com, send us a banner no wider than 150 pixels wide, and tell me at CPM or flat rate you would like to start. If you need our latest monthly unique visitors count to help in your calculations, I can give you that information upon request. Also, if you start in the middle of a month, we will prorate your invoice for that month, and your first full invoice will be sent the 1st day of the next month.
"EYE CANDY" BLOGADS --MIDDLE RIGHT
Click Here to go directly to the area to create your ad.
SPONSORED POSTS
You may have noticed that we currently have several "sponsored posts", meaning ads in the middle of the post column. These are very special and require individual discussion to create an arrangement we're both willing to accept, since they intrude on the space the site users are reading. To discuss a sponsored post, please email me at jayzallme (at) undiesdrawer.com.
UNDIESDRAWER FORUMS SPONSORSHIP
Please contact me if you are interested in sponsoring the UndiesDrawer Forums.
PRODUCT REVIEWS
We are always open to doing product reviews of items if you send free samples. If you really want to get on my good side, send me something in blue briefs to review. If you desire to ship samples for review, please email me at jayzallme (at) undiesdrawer.com so we can figure out which writer would best fit your needs and get your size and shipping information. If you ship samples to review and we end up reviewing your producst on the site, we reference your site as the source of the reviewed product, and we will link to the product on your website. Also, we have a "What We're Wearing" area that allows us to daily update what underwear we're wearing, and if you send us the samples, when we wear those samples on a daily basis, we'll link to your site in the "What We're Wearing" area.
