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David Beckham Designs and Models Own Line of H&M Underwear

I just came across the news that soccer star David Beckham, will be appearing in the H&M Super Bowl ad. He will be advertising the company’s new underwear line, which he himself helped design.

Happy New Year 2012 From Andrew Christian and His Boys

Here's a video from Andrew Christian wishihg you a Happy New Year! Bring on the confetti and open that bottle of champagne! Enjoy!

New Style Alert: RatedM from Mario Lopez

I just came across an interesting bit of men’s underwear info. Mario Lopez, the actor and TV personality, has just released his own line of men’s underwear. It is called RatedM and he has decided to model it himself. Not a bad decision, I say.

Calorie-Burning Men’s Underwear From Japan

Here’s some exciting news for anyone looking to shed some extra pounds. The so-called MXP Calorie Shaper Pants are shiny boxer briefs, which are made using such revolutionary technology that apparently enables the wearer to burn extra calories by simply wearing them around. Could it be true?

New WonderJock Raw Range from aussieBum

Since it was first introduced back in 2006, aussieBum’s WonderJock range has been one of their best selling products. Men from all over the world have ordered these undies in the hopes of getting and enviable package. And now aussieBum have come out with a WonderJock Pro Raw range. This one features the original patented WonderJock size enhancing technology, but offers an even greater lift and visual size enhancing effect. And, by using the advanced ’4D Virtual Grid Framing’, aussieBum introduces its new free-swing technology, which provides just what the name suggest, swing freedom, as well as enhanced comfort and support.

Men’s Underwear Video: New HOM Collection at Dead Good Undies

I just received the link and heads up about a new video by Dead Good Undies. They always like to bring everyone up to date on the latest releases from the leading men's underwear brands from across the world. And this time they have done so through a video that showcases the new Spring 2012 collection of HOM underwear & swimwear.

Cool New 2(x)ist Website

It just came to my attention that 2(X)ist are planning on launching a fantastic new website. Once it is done, you will be able to use it to satisfy every underwear need you might have. In other words, you will be able to explore all the styles offered by 2(x)ist, share your favorites with friends and much more.

Here is a video detailing all-the new features to expect from the new 2(x)ist website. It was originally filmed to announce the new website to industry insiders, but now they want to invite the rest of us to check out this exclusive preview.

New Men’s Underwear Line from Michael Kors

It seems designer Michael Kors wants to join the ranks of CK, Hugo Boss, Armani, and other big name designers by launching his own men’s underwear line. Not a bad idea, overall. The Michael Kors men’s underwear line will consist of underwear, sleepwear and loungewear. So, I’m sure there will be something for everyone.

Pikante Men's Underwear Autumn 2011 Collection

Here’s a little sneak peak at the new Pikante Men’s Underwear collection. And if you like what you see, it is all available from Dead Good Undies.

Aware Soho New Men’s Underwear Collection

Aware, a men’s underwear maker and retailer from London’s Soho, has just released their new 2011/2012 collection. And as they like to boast over at Aware Soho, this is just more of “Covering your ass since 2001!” That’s how long this company has been in business.